In this insightful column, Rick Kahler explores how clinical hypnosis offers a profound yet underutilized method for transforming financial behavior. Drawing from Joetta Johnson’s expertise, he explains how hypnosis accesses the brain’s emotional memory systems—often the true source of irrational money behaviors like avoidance, overspending, or shutdown. Unlike logic-based approaches, hypnosis works by gently revisiting the subconscious beliefs formed in childhood, then updating them through emotional contradiction. This method, rooted in memory reconsolidation and aligned with Internal Family Systems (IFS), creates real, lasting change without bypassing client autonomy. For those stuck in financial patterns that defy strategy, hypnosis may be the bridge between awareness and transformation.
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Financial Hypnosis – What Science Says and Why It’s Not What You Think
With Special Guest Joetta Johnson
About Joetta Johnson:
Joetta Johnson is a seasoned financial expert with a Bachelor’s degree in Business, specializing in Accounting, from Portland State University. Her career spans roles as accountant, controller, financial analyst, CFO, and auditor for Deloitte & Touche. For the past 18 years, she has coached hundreds of couples and social entrepreneurs, creating business plans, financial forecasts, and guiding major money transformations. Blending finance with deep spiritual training, Joetta is an ordained High Priestess, Certified Hypnotherapist, and student of A Course in Miracles, Vajrayana Buddhism, and the 12 Steps. She draws on both worlds to help clients improve their finances, relationships, and personal growth. An avid outdoor enthusiast, Joetta is a self-described “waterfall huntress” and cold plunge devotee, finding renewal and inspiration in nature.
About Rick Kahler:
Rick Kahler, MSFP, CFP® , CFT™, CeFT® , Certified Internal Financial Systems™ Financial Therapy Practitioner, president of Kahler Financial Group, is a lifelong resident of Rapid City, SD. He began his professional career in 1973 selling and appraising real estate He founded Kahler Financial Group in 1981. He became the first fee-only Certified Financial Planner™ (CFP ® ) in South Dakota in 1983. In 2020 he became one of the first Certified Financial Therapist (CFT™,) in the nation.
His firm, specializes in the integration of investment advising, financial planning, financial coaching, and financial therapy, serving small business and real estate owners, professionals, and retirees, as well as individuals and families.
He served on and chaired the South Dakota Investment Council and served in leadership capacities with the Financial Planning Association and the National Association of Financial Planning Advisors. Kahler is also a nationally renowned speaker and educator. In 2003, National American University recognized Mr. Kahler with the Alumni Distinguished Service Award.
Interested in working with Rick Kahler, MSFP, CFP®, CFT™, CeFT®, Certified Internal Financial Systems™ Financial Therapy Practitioner? Please go to our website, Book a Financial Therapist Appointment and fill out a request for a 30-minute free consultation.
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