Investors appear to have a poor grasp of the fee issue, failing to minimize fees even when the benefits are presented in a clear and incontrovertible disclosure. In fact, the mean fee paid by the participants was far enough above the minimum they could have paid that it dramatically reduced long-term gains. Why is this? It doesn’t seem logical. It’s not about the money. There are three cognitive biases that may explain why consumers elect to pay more in unseen fees than in lower fees, even when both are clearly disclosed. They are the Loss Aversion, Status Quo Bias, and The Ostrich Bias.
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High EQ Can Lower Your Financial Planning Costs
About Rick Kahler:
Rick Kahler, MSFP, CFP ® , CFT-1™, CeFT ® , Certified Internal Family Systems℠ Practitioner, president of Kahler Financial Group, is a life-long resident of Rapid City, SD. He began his professional career in 1973 selling and appraising real estate He founded Kahler Financial Group in 1981. He became the first fee-only Certified Financial Planner™ (CFP ® ) in South Dakota in 1983. In 2020 he became one of the first Certified Financial Therapist-Level I (CFT-I™,) in the nation.
His firm, specializing in the integration of investment advising, financial planning, financial coaching, and financial therapy, serving small business and real estate owners, professionals, and retirees, as well as individuals and families.
He served on and chaired the South Dakota Investment Council and served in leadership capacities with the Financial Planning Association and the National Association of Financial Planning Advisors. Kahler is also a nationally renowned speaker and educator. In 2003, National American University recognized Mr. Kahler with the Alumni Distinguished Service Award.
Interested in working with Rick Kahler, MSFP, CFP®, CFT-1™, CeFT®, Certified Internal Family Systems℠ Practitioner? Please go to our website, Book a Financial Therapist Appointment and fill out a request for a 30-minute free consultation.
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